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[LG Global] Willow Smith x LG | Life's Good | The bravery to choose your own path from nvrmnd on Vimeo.

BrandㅣLG Global
ArtistㅣWillow Smith
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AgencyㅣDDB
Creative DirectorㅣYujin Lee
Production DesignerㅣIkhwan Kim
Account ExecutiveㅣJaeyoung Yoon
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Productionㅣnvrmnd, MON Q
Production LAㅣace, Master Key Studios
DirectorㅣSunghwi
Assistant DirectorㅣKeemhyun, Henry Ford
Executive ProducerㅣAlex Roh, Zeus Zamani
Line ProducerㅣOvidio Jimenez
Production AssistantㅣEddie Chang, Michael Kim
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Director of PhotographyㅣMyeongje Kim
1st Camera AssistantㅣSion Kim, Joe Provenzano, Tobin Oldach OP
2nd Camera AssistantㅣAldo Porras, Victor Chon
Movi Pro OperatorㅣTaylor Harris
Data ManagerㅣAli Zamini
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Key GripㅣJay Lopez
Grip TeamㅣDesi JoJola Jr, Luis Rubio, Miles Schirra, Rob Richards
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GafferㅣNizar Najm
Lighting TeamㅣDennis Ivarsson, Mike Garcia, Julian Najm, Jack Shaw
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Art DirectorㅣNick Murphy
Art Director AssistantㅣLandon Padilla, Bobby Garafolo
Prop MasterㅣEffney Gardea
Prop Master AssistantㅣKevin Hawkins, Jason Smith, Chris Schmitt
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Production Sound MixerㅣMike Knowlan
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Edit Post ProductionㅣGROOT
NTC Post ProductionㅣNAMSEC
2D VFX Post ProductionㅣBRED23
Sound Post ProductionㅣGhost Buster
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StylistㅣAlexandra Feldman
Stylist AssistantㅣYoojin Chung
Hair ArtistㅣSenseni
Make-up ArtistㅣFrancie Tomalonis
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PhotographerㅣJinchul Lee, Gyutae Park
A dictionary definition of the term ’nevermind’ is not to bother, not to worry about. In other word, one’s choice cannot be distinguished between right and wrong, rather every decision can be considered as different existence of possibilities. nvrmnd is a creative-contents studio, which designs and creates video arts and graphic contents based on artworks. We are not limited to only certain type of media, but we rather strongly aim at the collaborations with diverse art-fields. Meanwhile, we pursuit experimental, highly-individual and continuous artworks.